Pradeep Kumar
pradeep_iitg[at]yahoo.co.in

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Pradeep Kumar

I am a Communication Designer by profession with more than 10 years experience in Branding, Exhibition, Online Advertising, User Experience Design and Signages. For past three years I am working with HomeShop18 mCommerce division as Senior UX designer trying to provide a flawless virtual shopping experince on smartphones and tablet devices.

I was born and brought up in a village - Khalasi, Jhunjhunu, Rajasthan. I did my schooling from Sainik School Chittorgarh and graduation from IIT Guwahati with a specialisation in Communication Design. In design I have specific interest in Brand Identity, Mobile Apps, User experience, Typography, Posters and Information Visualisation. Apart from this I am interested into photography and also have a graphic blog with a unique style of illustrations with the name Dhela aur patta.



My Favorite Works

:: HomeShop18 mobile app


hs18 itunes store

hs18 itunes store

hs18 itunes store

hs18 itunes store


HomeShop18’s mobile app brings the convenience of online shopping to your mobile devices. Through this app you can shop on the fly and avail exciting offers during any time of the day, and at any place of your choice.

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:: Human Rights Logo




My design entry for the "The logo for Human Rights design challenge". The initiative has the support of renowned stakeholders, supporters and partners from all walks of life.

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:: PartyShots winner





Winning entry by Samsung for the contest “Free the TV Challenge"
It allows users to take photographs on their mobile devices and immediately displays these on a Samsung Smart TV

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:: Hopes for Women winner




Winning entry for the "Hopes for Women in Education Poster Contest". It aims to promote education for women in the Middle East who have been financially under-privileged due to their refuged nature.

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:: Autogyan Logo

autogyan logo

The encyclopedia of cars- new, used, latest and future; from designs to mechanism, from specifications to comparisons.

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:: Deskala Logo





Deskala - The Art of Design
emerges from an eclectic mix of design skills that emanate from the experiences and blending of multiple people.

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:: Cinemaya Logo





CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services.

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:: Dhela aur Patta blog




This blog is based on the series of graphics done by me over a period of time using just two elements. The elements are named after the Indian folk tale - Dhela aur Patta.

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:: Tortoise and Hare




This animation was based on the folk tale "tortoise and hare". I gave a twist to it that instead of competing with each other, they help each other to overcome their shortcomings.

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:: Elephant Advertising


elephant advertising

Elephant Advertising has carved a unique niche for itself as the largest full service advertising, events and marketing agency exclusively focused on brands targeting South East Asians. 

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:: Blow it up




Smoking is one of the worst things we can do to our bodies as well as people around us. This story is targeted at children to highlight the fact that "Smoking Kills"

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:: SBI card website





SBI Card is a joint venture between State Bank of India and GE Capital to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services. 

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:: 9/11 Typographic Poster




This assignment was to make a poster on WTC attack and the way it has affected the world. The challenge was to use only typographic elements. 

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:: World Expo 2005




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